Why vine is a perfect medium for comedy

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Two words: Jump cut

In film, the jump cut, or abrupt transition from one frame to the next, functions like a quick, confusing, and incongruous utterance. The viewer is required to fill in the missing rationale or logic, although she doesn’t realize it. In humor theory, incongruity theory describes “laughter in response to a perception of incongruity.” The jump cut evokes humor, as seen onĀ Vine, the popular short video mobile app with a growing number of aspiring and established comedians.

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